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Factors Influencing Choice of Home Location – NAR Research

I saw this entry on the National Association of Realtor’s Facebook Page and thought it was interesting.

According to the 2011 NAR Profile of Home Buyers and Sellers, beating a market does not rank high on the reasons people move. “The biggest factors influencing choice of location were quality of the neighborhood, cited by 67 percent of buyers, convenience to jobs, 49 percent, overall affordability of homes, 45 percent, and convenience to family and friends, 39 percent,” says Walter Molony, a spokesman for NAR. “Other factors with relatively high responses include neighborhood design, 32 percent, convenience to shopping, 28 percent, quality of the school district, 27 percent, convenience to schools, 22 percent, and convenience to entertainment or leisure activities, 21 percent.”